I. Keyword Research

- Importance of choosing the right keywords

- Tools for keyword research

- Strategies for identifying high-value keywords

II. On-Page SEO Optimisation

- Importance of optimising meta tags and title tags

- Strategies for creating user-friendly URLs

- Techniques for optimising website content

III. Off-Page SEO Optimisation

- Importance of building backlinks

- Strategies for acquiring high-quality backlinks

- Techniques for guest blogging and influencer outreach

IV. Technical SEO Optimisation

- Importance of website speed and mobile optimisation

- Strategies for improving website loading time

- Techniques for optimising website structure and navigation

V. Content Creation and Optimisation

- Importance of high-quality and relevant content

- Strategies for creating engaging and shareable content

- Techniques for optimising content with keywords and headings

VI. Local SEO Optimisation

- Importance of local SEO for businesses

- Strategies for optimising website for local

“A good SEO professional not only understands the searcher but the competitive landscape as well.”

- Ryan Jones, SEO Group Director at Razorfish